Who Moved My Cheese...

Explaining the Mark Zuckerberg strategy...genius or rat?

Have you read the book, “Who Moved My Cheese?” Strategic book. I read it when I was fresh out of college. It’s a small book…I can still remember picking it up at Barnes & Noble, walking over to the coffee shop in the bookstore and reading it all over one cup of coffee within about an hour or so (yes, I still paid for it, and I have it on my shelf to this day).

In short, the book lays out the business strategy of moving wherever the cheese is. Don’t cling to your old ways of thinking and doing when the cheese/prize has clearly moved on. Be flexible. Reinvent. Reimagine. Better yet, be the first mouse to move and reap the majority of the spoils.

This is exactly what came flooding back to my mind when I saw Mark Zuckerberg doing his song dance routine from podcast to podcast, sporting a gold chain, an oversize baggy black t-shirt, with curly-carefree hair. The only thing he was missing was a gold tooth to make the ensemble complete. Who knew? Zuckerberg was MAGA all along. He was just a billionaire-prisoner like the rest of us - minus the billions. He was, essentially, silenced by big-tech just like the rest of us - except we don’t own the big-tech company that silenced millions of Americans and donated over $500M dollars to “secure” our 2020 elections.

Mark is not repentant. Mark is a rat with the good sense to move with the cheese. Biden’s out. Trump’s in and that means something.

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